The Road To Denali Sponsorship

‘The Road To Denali’ is the next best opportunity to promote your brand and services.
Sponsor an expedition, be promoted across the series and episodes.

On this page, find out the:

The Background

If podcasts weren’t popular before, the restrictions we currently face have meant they are now essential listening for the grounded explorer.

With a podcast you are right there in your target audience’s ears, unlike a TV advert, where your listener may have left the room.

Starting in March 2020, Between The Mountains has seen significant growth in the adventure and travel community. It has received support from companies such as Sidetracked Magazine, and partnered with events such as The National Outdoor Expo and The National Snow Show within its first year – and continues to grow.

Between The Mountains stands out as your marketing opportunity; we already have a growing platform of an engaged outdoor audience.

The goal of the Road To Denali series is to provide value to the listener: to educate, inform, and help them experience the wonders of the world. Episodes – released monthly – will consist of experts in their field who can provide tips and techniques to make the most from any adventure. Topics such as altitude, kit lists, avalanche safety, climate change etc will be covered. They will all relate to Denali, but will be transferable to the listeners’ own expeditions (both small and large).

The Statistics

The podcast listening figures speak for themselves:

Above shows the overall downloads in the last 12 months. November saw a switch to 1 episode per week from 2.

October 2020 Figures and Demographic

-February Figures released March 2021-

  • Between The Mountains is rated inside the top 45% of podcasts, according to Podcast.co and The Podcast Host
  • Growing month on month by an average of 15%
  • A worldwide demographic.

What Is In It For You?

The podcast is showing rapid growth. There’s no better time to get involved.

Now, imagine your brand being promoted and mentioned in new “The Road To Denali” episodes from point of sponsorship to May 2023, and then kept on the internet forever for future listeners.

Given the existing platform, this isn’t just sponsorship: it’s high-value advertising to a targeted audience.

This podcast has a proven platform primed and ready to promote your brand and services. Promoted across the Between The Mountains network, you will gain:

  • Exposure to your niche and targeted audience
  • Far-reaching brand awareness
  • Each sponsorship package will receive a blog as well as a full episode, where you will be mentioned as a sponsor
  • Exposure on additional episodes recorded and produced outside of the roadmap below
  • Invitation to promote a brief description of your services to listeners
  • Opportunity to be highlighted in any press interviews that take place
  • High-value, direct marketing: qualitative and engaged marketing straight to your audience’s ears. Your brand will then be promoted to your target audience repetitively until 2023

Any products/services specific to you can be included – we can discuss!

The larger the package, the larger the advertising return.

I will be funding my own elements outside of the sponsorship packages, but these are the core opportunities for you as a business to sponsor an element of the journey.

The Packages – with 10% of all sponsorship donated to the Mind Over Mountains charity.

Here are the marketing and sponsorship opportunities of the major steps in the Road To Denali.

One-Off Donation

  • No tie in to an event, just a small contribution to help towards Denali 2023
  • Acknowledgement at the end of the episode following the donation
  • Donations can be made here

Photo Credit: Will Copestake

Supply Kit

  • No direct monetary contribution, but the kit required for Denali 2023 which will also be used across all preparation expeditions
  • Your logo listed at the top of the main Road To Denali series webpage
  • Acknowledgement at the end of all Road To Denali episodes from the point of sponsorship onwards (ending 2023)

Photo Credit: In A Far Away Land

View sponsorship and advertising opportunities for The Road To Denali series through Between The 
Mountains

Chamonix, French Alps Crevasse Rescue Course 2021 – £600

(Denali has multiple glaciers. Crevasse rescue and safety is amongst the top required skill to scale this huge mountain)

  • Your Logo listed on the main Road To Denali page
  • Social media post and story
  • Acknowledgement at the end of all Road To Denali episodes from the point of sponsorship onwards (ending 2023)

Photo Credit: Caroline George

Mount Kazbek, Georgia Climb 5054m 2021 – £750

(Reaching over 5km in to the sky, Kazbek includes travel across glaciers, building on that exposure required. You also remain attached by rope to other climbers, giving practice to moving as a group)

  • Your logo listed on the main Road To Denali series page
  • Mentioned as the sponsor of the Kazbek episode with a brief biography of your company/services
  • Sponsorship listed in the episode blog
  • A promotional post on social media
  • Picture taken with your logo on a flag on the summit of Mount Kazbek, which will be shared across the social media network
  • Thanked in all Road To Denali episodes from the point of sponsorship onwards (ending 2023)

Photo Credit: Much Better Adventures

Crevasse Skills and Ice Climbing with Summit Attempt of Mount Baker (3286m) and Mount Rainier (4392m) 2022 – £4450

(Baker and Rainier are located in the Cascades, which are seen as the best training grounds for Denali outside of Alaska. This trip will combine winter camping, crevasse safety, and climbing to prepare for the best attempt at Denali possible)

  • Sponsorship listed at the top of the main Road To Denali series webpage
  • Logo on the homepage until 2023 (moved to a footer after 2023)
  • Sponsorship listed as a headline banner logo on the blog entry
  • Credited as the sponsor of the Mount Baker & Mount Rainier episode with brief description of services;
  • Credited as a sponsor in 5 episodes outside of The Road To Denali series
  • Five promotional posts on social media
  • Picture taken with your logo on a flag on the summit of Mount Baker and also the summit of Mount Rainier, which will be shared across the social media network
  • Thanked in all Road To Denali episodes from the point of sponsorship onwards (ending 2023)

Photo Credit: Seeking The Now

Denali 2023 – £11,650

(Denali itself: A three week expedition with heavy backpacked and pulling a sled for 6-8 hours a day. Leaving no trace on the mountain, this expedition will see extreme weather, cold, and a view like no other)

  • Sponsorship listed on this webpage at the top;
  • Your logo on the homepage
  • Sponsorship listed as a headline banner logo on the blog entry
  • Credited as a sponsor of the Denali episode with brief description of services
  • Credited as a sponsor of 10 future episodes outside of the Road To Denali series, as chosen by the sponsor
  • 10 promotional posts across social media
  • Thanked in all Road To Denali episodes from the point of sponsorship onwards (ending 2023)
  • Picture taken with your logo on a flag on the summit of Denali, which will be shared across the social media network

Photo Credit: Jon Gupta

To discuss further and chat through the options available, please email me on btmtravelpod@gmail.com

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